Created City Color “heart” icon to make the brand more recognizable and help develop brand awareness and loyalty.
The heart is made up of two interlacing “C’s” that represent City Color. The pink is feminine but deep enough to appeal to all ages.
With the help of the City Color Heart, brand awareness grew 300% in a year.
It became a main marketing element that helped consumers identify the brand. It is used across a variety of media and expanded to collateral like accessories, signs and temporary tattoos.
